The origins of Vertical Unit

Our story

Founded in Switzerland, in 2017 by Martin W. and Barry K. – two mountain addicts that were no longer willing to accept the fact that goggles with cutting edge optical performance and good design should be costing 200 to 300 Euros on average. Moreover no proper lens exchange systems, combined with polarized lenses for a reasonable price was available. The motivation and goal of VU is to give the young and ambitious skiers and snowboarders a product that fulfills their every day demand, but at a price that they can afford.


We are innovators, we harness technologies, we break down barriers, we are effective and powerful, we are engineers and designers driven by quality and simplicity, we
are industry disrupters, we take direction from our customers and community, we are defined by our riders and community, we are born in the Swiss alps.

The minds behind vertical unit


A qualified mechanical engineer with over 10 years design and development experience with a passion for the mountains.

Barry designs and selects the technical features for Vertical Unit ski goggles and sunglasses and works closely with our manufacturing partners to ensure the best features and technology go into every Vertical Unit product.


Barry is a perfectionist and a risk taker. Always pushing the boundaries to create something thats unique and awesome.


Also a qualified mechanical engineer, Martin has many years of project management experience and keeps the Vertical Unit ship sailing by engaging with our team riders, retailers, designers and photographers.


Martin is an avid skier and loves going to off piste to get those perfect fresh powder photos. Martin is very proud of what Vertical Unit stands for and wants to ensure we give back to the ski community as much as possible as its a 2 way relationship.